This makes a lot of sense because many digital marketers are also bloggers and we are in a digital field in the digital age. But the water can be murky because anyone with a blog can write an article about digital marketing and put it out into the world wide web. Digital marketing is a new field and a fast-growing field at that, many digital marketers are self-taught so everyone is doing it a little bit different. This wealth of knowledge and chaos available in digital marketing industry can also be daunting to people new and old in the field.
So we are sharing the basic websites you need to follow if you are entering this field. We won’t overload you with content, instead, we are using this list to focus on the blogs you should start following if you are new to the field. No matter how much I learn, I always come back to these blogs for just the solid and accurate information they put out.
So please read on and visit some of these amazing blogs to keep your skills sharp!
Social Media Examiner: Started in 2009, Social Media Examiner claims to be the world’s largest social media marketing resource, with the mission to help people navigate the ever-changing social media landscape. They cover every social media subject including Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, Snapchat, Live Video and Video. If you a digital marketing strategist by way of Social Media (which so many of you are) this site should prove very useful for what you need!
Copyblogger: Started in 2006, Copyblogger is a smart blog filled with useful content marketing tips. Copyblogger will help you understand your content marketing goals and write compelling copy. Make sure to sign up for their free membership. You will receive educational material and their newsletter to help you stay up to date.
Moz Blog: Moz started in 2004 as an SEO consulting company and has since become a leading Digital Marketing blog. Moz brought awareness to the importance of Search Engine Optimization (SEO) and provided amazing tips and insight into this field. If you specialize in Search Engine Optimization it’s a great blog to follow to help keep you up to date on everything from trends to algorithm changes.
Search Engine Starter Guide: Originally released in 2008, this guide is put out by the Google Search Quality Team and is a must-read for anyone who owns, manages or promotes content online. Full of solid information, it’s easy to understand no matter how new you are Search Engine Optimization. Updated in 2017, this should be used ongoingly to help you remember the basics of Search Engine Optimization and understand what Google looks for in a website.
Inside Adwords: Inside Adwords is the official Adwords Blog/Guide to help you get the most out of your campaign. Yet some of the advice can be hard to understand if you aren’t familiar with Search Engine Marketing. It’s not updated as often as other leading blogs, but because it’s made by Google and has a ton of best practice information, it made its way on our list.
PPC Hero: PPC Hero is a great blog to follow in order to understand Adwords, it’s helpful for so many things you may find when you are running your Adwords Campaign, topics range from How To Find Lost Impression Share to Tips on How To Jumpstart Your Local Traffic through PPC. It’s very informative and full of useful information.
Wordstream: Wordstream is actually an Adwords Managing software but their blog is chock full of useful Adwords information making them a reputable leader in the Search Engine Marketing field. They also offer PPCU which are online classes that can help you develop your Pay Per Click knowledge even further.
Do you have a great blog that you love to follow? Leave it in the comments and maybe you will see it added!
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